If our system detects a high bounce rate or other suspicious activity, your marketing email will be paused and no marketing email will be sent.
When using Method to send marketing emails, your email sending might get paused. This happens if our system detects a high bounce rate or other suspicious activity.
On the home page, there will be a banner with the message:
Marketing emails suspended
Marketing email sending for your account has been suspended due to email policy infractions. To restore email sending, please clean your email list and submit an appeal.
If your account is suspended, follow the steps in this article to understand why and how to fix it.
What is an email suspension?
An email suspension happens when your sending behavior exceeds permitted thresholds. Our team reviews email campaign results and may disable sending if we find issues. A suspension doesn’t mean you’re a spammer, but it means there are significant problems with your email marketing that need fixing.
Before a suspension, you may receive a warning about issues we have detected. This warning includes advice on best practices and steps to improve your email health.
Here are some of the reasons we issue a suspension or warning:
High spam rate | If your spam complaint rate exceeds 0.1%, we’ll send a warning. A significantly higher rate will lead to a suspension notice and an investigation into your sending practices. |
High rate of hard bounces | Our limit for hard bounces is 5%. These occur when emails can’t be delivered because the email address no longer exists. |
High unsubscribe rates | Our unsubscribe rate limit is 3%. If someone clicks the unsubscribe link in your email, they are automatically opted out. |
During a suspension, all marketing emails, including those from the Email Campaigns App, are disabled.
How to resolve an email suspension
If your email sending has been suspended, the banner offers two steps to complete.
1. Clean email list
First, make sure your email list has addresses
which are valid
have opted into marketing emails
As noted above, emails with a high bounce or unsubscribe rate is a sign of suspicious activity.
For more tips, see our article Email Marketing Best Practices.
2. Submit appeal
After an appeal is submitted, our team will follow up to proceed with the investigation.
Here’s what we might need from you:
Examples of Recent Email Campaigns: We’ll review these to ensure they’re relevant to the recipients.
Details About Recent Recipient Lists: Information on how people opted-in is crucial.
Evidence of Compliance: Show that you’ve followed our permission guidelines and Terms of Service.
Our internal team will review your response and if you’ve made every effort to comply with the rules, we can remove the suspension.