When you use Method to send marketing emails, your email sending might get paused. This happens if our system detects a high bounce rate or other suspicious activity.
If our system detects a high bounce rate or other suspicious activity, your marketing email will be paused and no marketing email will be sent.
If your account is suspended, follow the steps in this article to understand why and how to fix it.
What is an email suspension?
An email suspension happens when your sending behavior exceeds permitted thresholds. Our team reviews email campaign results and may disable sending if we find issues. A suspension doesn’t mean you’re a spammer, but it means there are significant problems with your email marketing that need fixing.
Before a suspension, you may receive a warning about issues we have detected. This warning includes advice on best practices and steps to improve your email health.
Here are some of the reasons we issue a suspension or warning:
High spam rate | If your spam complaint rate exceeds 0.1%, we’ll send a warning. A significantly higher rate will lead to a suspension notice and an investigation into your sending practices. |
High rate of hard bounces | Our limit for hard bounces is 5%. These occur when emails can’t be delivered because the email address no longer exists. |
High unsubscribe rates | Our unsubscribe rate limit is 3%. If someone clicks the unsubscribe link in your email, they are automatically opted out. |
During a suspension, all marketing emails, including those from the Email Campaigns App, are disabled.
How to resolve an email suspension
If your marketing email sending is suspended, we’ll send an email to account administrators outlining the issues and asking some questions. Once you submit your answers, our team will follow up to proceed with the investigation.
Here’s what we might need from you:
Examples of Recent Email Campaigns: We’ll review these to ensure they’re relevant to the recipients.
Details About Recent Recipient Lists: Information on how people opted-in is crucial.
Evidence of Compliance: Show that you’ve followed our permission guidelines and Terms of Service.
Our internal team will review your response and if you’ve made every effort to comply with the rules, we can remove the suspension.